How to Switch to a Pro Account on TikTok – Major Advantages

Published on March 5, 2022

Making the switch to a pro account on TikTok can offer a number of advantages for users. In this article we will take you through the simple steps to do it, and quickly cover some of the main benefits.

Having a pro account unlocks many features that are not available to personal accounts, including the ability to upload longer videos, access more filters and editing tools, and get more views on your content.

If you’re looking to take your TikTok game up a notch, switching to a pro account is definitely the way to go!

tiktok account

How to Switch to a Pro Account on TikTok – The Steps

It does not get any easier than this, in about 5 minutes you are going to be the owner of a TikTok pro account.

Here is how you do it:

1. In TikTok, tap the Profile tab.

2. Tap the menu button in the top-right corner.

3. Tap Manage account, then Switch to Business Account, then Next.

4. Finally, pick your business account category.

If you followed these steps on how to switch to a pro account on TikTok, you should now see the amazing ability to add your website. Consult the below image gallery to follow along with the screenshots if you are a visual learner.

We just did another blog post on how to add links to your TikTok bio.

Now go over and click here to take the final steps to add your super cool website to your bio in your pro account.

Why to Switch to Pro

Let’s be real honest. TikTok wants you to have a business account because they are hoping for two things.

First, they want your fans to spend time on their app. Duh. If you have a following that you bring to them that means more eyeballs. More eyeballs means more watch time. More watch time means more 💰.

Second, they think you might do some paid promotions on their website. TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year. That is a boatload of money.

So, if they want your followers and your money, make sure you use it to your advantage. A simple switch to a pro account on TikTok offers the following benefits😀

A unique opportunity to engage your fans.

Say what you want about TikTok but there is nothing like it. Every generation has their social media. Us olds started with the MySpace. Our parents started drugstore counters. We all have the space that we go.

No matter what your brand, no matter what your product, there are new fans/clients/customers to be had on TikTok. Don’t leave a free opportunity on the table. You don’t ever need to do paid promotions. Just hustle, be creative, answer meaningful questions and you will be on your way to success.

Robust statistic tracking.

When you switch to a pro account you get far more robust tracking stats. You can’t find out what is working without data. The extra data points alone is a great reason to switch to a professional account.

The below desktop version of the TikTok pro account analytics is phenomenal.

tiktok pro account analytics dashboard
Another chance to get new people to your website.

You will hear me harp on this constantly: own your content.

Hear that? Own your content. TikTok and other social media spaces are for your to get what you want. Not the other way around.

Everything you do online should drive people back to your website. The website should then drive them to your product. Could be digital products, physical products, howtos, or subscription lists.

When you switch to a pro account and add your link, you give yourself another shot at doing just that.

Conclusion on Swapping to a TikTok Pro Account

So, there you have it! Making the switch to a pro account on TikTok is easy and can offer a wealth of benefits for users. If you found this helpful and are keen to learn more about SEO, be sure to sign up for our weekly tips – we’ve got loads of great content in store for you. Thanks for reading and remember.

Own your stuff.