Organic Website Traffic: What It Is and 5 Basic Ways to Improve It

Published on March 8, 2022

If you’re like most business owners, you want as much free website traffic as possible. After all, who wouldn’t want to avoid paying for traffic? Then you need to understand organic website traffic.

This traffic is the holy grail of traffic sources. It’s the kind of traffic that you don’t have to pay for, and it’s also the most sustainable and valuable type of website traffic. In this blog post, we’ll define organic website traffic, give you reasons why it is so critical, and give you five basic ways to improve it!

If you already know what organic website traffic is, but you want some tips on how to improve it, use our table of contents to move to our last point.

What is Organic Website Traffic?

Organic website traffic is the term used to describe website visitors who found your site through unpaid means. In other words, they didn’t click on a paid ad or use any other type of paid marketing to get to your site. This type of traffic can come from search engines, social media, referrals, and other sources.

Why is Organic Website Traffic so Important?

Organic website traffic is essential for two reasons. First, it’s free! Second, it’s more sustainable than other types of traffic. Paid advertising can quickly drain your budget, and referral traffic can disappear if you lose touch with your contacts. But organic website traffic continues to come to your site as long as you have quality content and a strong SEO strategy in place.

5 Basic Ways to Improve Traffic to Your Site.

We’ve got five ways to improve your organic website traffic. These are SEO fundamentals. If you consistently work on these five techniques, you will see a significant improvement in traffic to your website.

improving website content

Improved content is one method for driving more organic traffic. Content improvement could include adding new blog posts, infographics, images, or videos to your website regularly. If you have a lot of content that’s outdated, consider updating it or deleting it altogether. Regularly publishing fresh, high-quality content will help you attract more organic website traffic over time.

Ahrefs does an amazing job at infographics. Clean, consistently branded, and extremely informative.

optimizing website design

Another method for improving organic website traffic is optimizing your website design. Optimization means making sure your site is easy to navigate, loads quickly and looks great on all devices. If your website isn’t up to par, visitors are likely to click away and look elsewhere. Therefore, investing in a well-designed website is one of the best ways to improve organic traffic levels.

Below is an example of very bad website design lol.

bad website design can affect organic website traffic

In addition to content and design, another important factor in driving organic traffic is backlinking. Backlinking is the process of acquiring links from other websites that point back to your own. The more high-quality links you have, the better your site will rank in search engine results pages (SERPs). There are several ways to build backlinks, including guest blogging, link-building campaigns, and directory submissions.

using social media effectively

Another effective way to improve organic traffic is by using social media effectively. Using social effectively could include creating social media profiles for your business, sharing relevant content regularly, and engaging with followers. Anela Malik, who runs the fantastic website Feed the Malik and a terrific subscription service “Magic at the Margins” is an all-star when it comes to using social media effectively.

She has leveraged her Instagram, TikTok, and even Twitter, to drive users to her website organically through her social media presence. Check out her subscription service here.

organic website traffic improvement with social

Using social media correctly can reach a larger audience and drive more visitors to your website.

conducting keyword research regularly

Finally, one of the best ways to improve organic traffic is by conducting keyword research regularly. Keyword research means identifying the most relevant keywords to your business and optimizing your website and content around these terms. By doing this, you’ll be able to attract more visitors who are searching for information related to your products or services.

To see an excellent keyword research example, check out our client Afghan Cooks statistics below. Her website and YouTube Channel share Afghan food and culture. The website was just founded in 2021 and has seen skyrocketing growth. One of the fundamental reasons why is that, with our help, each post is carefully crafted using thorough keyword research.

The below chart shows the last six months of organic traffic vs. the previous six months. Afghan Cooks pays $0 for traffic! Increase in clicks by 400%, Click Through Rate up over 100%, and she has improved her average page ranking by 100%.

Keyword research is powerful.

organic website traffic
Organic Website Traffic Using Keyword Research

Concluding Remarks (And Free Consultation Offer)

So, what are you waiting for?

Start implementing these tips today and watch your website traffic grow. And if you need help getting started or want to focus on a specific area of your online marketing strategy, feel free to reach out. We’re always happy to chat about marketing and how we can help you achieve your business goals. Thanks for reading!