Social Media Manager: 5 Reasons to Hire

Published on June 10, 2023

Do you need a social media manager? Everyone needs a social media presence, from Wendy’s to the smallest mom-and-pop.

But, if you are going to do it poorly, you are better off not doing it all. Abandoned or poorly maintained social media profiles have the same effect as uncared-for brick-and-mortar shops. It indicates a lack of vitality, a huge turn-off for potential customers.

Here are five reasons you should seriously consider hiring a social media manager. (discount offer at the end)

Brand Recognition.

What is brand recognition? Brand recognition refers to the ability of consumers to identify a specific brand by its attributes over another. Brand recognition is a concept used in advertising and marketing.

A social media manager can take their knowledge of brand recognition and brand recognition-building best practices and apply it over the long-term history of their social media presence.

Social media can get your brand in front of thousands and thousands of new faces. Through consistency and creativity, you can use social media to build your customer base in a way that is unique to the social media universe.

Statistics don’t lie.

47% of people who follow brands on social media are more likely to visit that company’s website. (TwitterSmallBiz)

A Manager Can Create A Holistic Strategy.

Each social media post should have specific goals for that post, but also, the post should fit into a long-term strategy. What are you trying to accomplish?

A manager can build a consistent image and strategy that makes sense over the short and long term.

In 2023, there are estimated to be 4.89 billion total social media users worldwide. The social media universe is massive and overwhelming. Any social media account is bound to fall flat without a strategic core.

We can help with that.

Quality Social Media Manager

I have worked with GTC for the last two years on website growth and social media management. I am active on my social media, but sometimes I need help with vision and engagement—10/10 from Justin on this.
Mirriam Z. Seddiq
Owner, Afghan Cooks

Engagement, Consistency, and Authenticity.

Eighty-eight percent of consumers say authenticity is crucial when deciding what brands they like and support (Stackla, 2021).

As the kids say, or used to say, “You have to keep it real.” How can a social media manager do that for you? An excellent social media manager will meet with the company leadership, observe how the brand is viewed by the public, discover the typical brand “fan,” and take all of those factors and use that to build brand loyalty and trust on social media.

For this to work, an excellent social media manager uses engagement and consistency in posting. This is where most owner-run social media accounts fail.

You’ve all seen businesses that sparsely post, and when they do, it lacks any personality or charisma. This can harm your brand more than help it.

Ability to Analyze Successes and Failures.

Most business owners are not marketing experts. And, even if they have marketing competency, they don’t have the time to analyze what works and what doesn’t work on social media.

You need to analyze the data whether you are doing free posts on Instagram or paid advertisements on Facebook. These platforms offer rich analytics that a social media manager can analyze regularly.

Your manager can also follow the current trends to see what’s a more popular type of post and find authentic ways to incorporate that into your brand. Below is a very slick example where McDonald’s advertises their product in conjunction with the beginning of football season.

Allow You to Do What You Do Best.

Everyone is stretched to the max, from big corporations to small business owners. You’ve got to deal with employee issues, supply issues, and everything in between.

Hiring a social media manager can not only be strategically brilliant, but it can also relieve stress.

Do what you do, and let us handle this.

Social Media Manager Discount and Free Consultation.

For our first-time customers, we offer a 15% discount off the first two months of subscription for your social media manager package.

And everyone gets a free consultation. To set up a free consult, click the image below, and we’ll get back to you within the hour.